Trending: the use of smartphones in marketing research, insights in the customer journey
Published at 18 December 2019 by Redactie Insights Wizards
Self service platforms promise faster, better and cheaper marketing research. But do they deliver?
Published at 11 December 2019 by Wim Hamaekers
A combination of questionnaires and external datasources WILL lead to reliable estimations of marketvolumes!
Published at 4 December 2019 by Jasper Scheir
Use psychographic segmentation to further understand consumers.
Published at 30 November 2019 by Geert Van Boxem
Greatly improve the usability of your NPS measurements with just one additional question.
Published at 30 November 2019 by Redactie Insights Wizards
Don’t forget the main stakeholder!
Published at 29 November 2019 by Jasper Scheir
“Blending” of research techniques is the new normal
Published at 29 November 2019 by Wim Hamaekers
