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What marketing research did companies purchase in 2019: less qualitative research + 4 more current trends

What marketing research did companies purchase in 2019: less qualitative research + 4 more current trends

Trending: the use of smartphones in marketing research, insights in the customer journey

Published at 18 December 2019 by Redactie Insights Wizards

Self-service marketing research: blessing or nightmare for users?

Self-service marketing research: blessing or nightmare for users?

Self service platforms promise faster, better and cheaper marketing research. But do they deliver?

Published at 11 December 2019 by Wim Hamaekers

Do your questionnaires make sense for respondents?

Do your questionnaires make sense for respondents?

A combination of questionnaires and external datasources WILL lead to reliable estimations of marketvolumes!

Published at 4 December 2019 by Jasper Scheir

Win with psychographic segmentation of target groups

Win with psychographic segmentation of target groups

Use psychographic segmentation to further understand consumers.

Published at 30 November 2019 by Geert Van Boxem

Smarter Insights: The Net Promotor Score NPS: now even better

Smarter Insights: The Net Promotor Score NPS: now even better

Greatly improve the usability of your NPS measurements with just one additional question.

Published at 30 November 2019 by Redactie Insights Wizards

Smart customers: Branding exercises and “the  voice  of  the  consumer”

Smart customers: Branding exercises and “the voice of the consumer”

Don’t forget the main stakeholder!

Published at 29 November 2019 by Jasper Scheir

Wim Hamaekers at Esomar ’19

Wim Hamaekers at Esomar ’19

“Blending” of research techniques is the new normal

Published at 29 November 2019 by Wim Hamaekers

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