Dirk is a strategic Marketer & Business Developer with proven expertise in different Intelligence disciplines, embracing the power of digital karma.
Combines strategic capabilities with a strong hands-on mentality. Exhibits effective communication skills with different hierarchical levels. Able to lead and organize cross-functional meetings, taskforces and people. Showcasing creativity by dedicating time to building knowledge and by staying curious. Adheres to business integrity and profits through principles.
Inspired to learn and embrace all the challenges that digital transformation has to offer in areas like food & drinks, retail & hospitality, lifestyle & tech and to turn it into business growth opportunities.
Core competencies include:
- All market and marketing level activities required to support a company’s strategic direction: audience identification, competitor benchmarking, opportunity analysis, consumer journey mapping, messaging
- Business development and trade marketing management in the food & beverages industry
- Digital marketing practices in the lifestyle industry
- Marketing and Retail insights with omnichannel acumen (ecommerce, retail network, department stores)
- Data Analytics ‘translator’: ensuring that the insights generated through Analytics translate into business impact