Wim Hamaekers

Wim Hamaekers

About Wim

After an extensive period on the customer side at ‘Gemeentekrediet’ (now Belfius) and as a strategic planner at Vicindo, Wim – as managing partner - has contributed for 15 years to the success of Haystack, the specialist in marketing and sensory research. At the time, Haystack grew from a local market research firm to an international player with offices in Belgium, the Netherlands, Dubai and recently the US. In Wim's vision, new techniques such as big data, behavioral science, automation and data mining facilitate the research process, but first and foremost, it remains a business which revolves around human relations. This approach, together with a predilection for innovative research, quickly made Wim the perfect choice for an Esomar Representative for Belgium. With Insights Wizards, Wim wants to give new impetus to the passion for market research. Wim is a highly demanded speaker, known for keynotes at top events such as the UBA Trendsday, Esomar events, UBA Instore Academy etc. Wim was chairman of the Programme Committee of Esomar Congres 2018. Recently, Wim was allowed to receive ESOMAR awards for "Research Effectiveness Award", “Best case History” and "Best Presentation".

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